Senior Brand Manager, Furniture Division
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Full job description
Salary: PKR Negotiable
Master Group of Industries is hiring a Senior Brand Manager to lead brand, marketing, and growth strategy for its Furniture Division in Lahore. The role spans brand portfolio strategy, integrated campaign planning, digital marketing and e-commerce performance, and B2B marketing to architects and corporate clients. It is a senior leadership seat coordinating across sales, product, design, retail, and external agencies.
What we're looking for:
- 10+ years of experience in brand or marketing roles, ideally with senior leadership exposure
- Master's or bachelor's degree in marketing, business, or a related field
- Demonstrated ability to plan and run integrated brand campaigns across online and offline channels
- Solid grasp of digital marketing, e-commerce growth, and performance metrics
- Experience leading cross-functional teams and managing external agencies and vendors
- Strong analytical skills for competitor, customer, and market analysis
Key Responsibilities & Deliverables:
- Build brand and portfolio strategies across the division's businesses and set annual marketing plans, budgets, and launch calendars
- Lead product and category marketing, covering positioning and new product launches
- Manage brand communication across digital, social, retail, print, events, and PR channels
- Drive digital marketing, e-commerce, lead generation, and website performance
- Develop B2B marketing for corporate, architectural, interior, and project-based clients and partnerships
- Track marketing KPIs, campaign ROI, and leads while managing agencies, vendors, and junior marketers
Skills & Tools:
Position: Senior Brand Manager, Furniture Division
Work: On-site
Salary: Market Competitive
Company: MASTER GROUP OF INDUSTRIES
Work Location: Lahore, Pakistan
Apply by sending your CV + profile through Jobswala.
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